Like any brand of a product or service, mark each of us has attributes, such as personality, interests, profession, skills and competence, appearance, behavior, etc.. Building a brand takes normally requires time and investment. To be effective, a brand, in addition to having to be attractive to your target market, you must be different from the others, so you may easily be selected in the competitive world in which it operates. But beyond the specific characteristics of each brand and have supposed, if we’re talking about a person, are unique, there is a fundamental aspect that should be taken into account: consistency.